![]() ![]() Several names came up, but none of them was appealing enough. Kita launched a competition within the company for someone to come up with a good name for the car. In the mid-1950s Kenji Kita then CEO of FHI came up with the idea of his company venturing into car manufacturing and shortly set about plans for building a car with the project code-named P-1. In the 1950s the Japanese government issued a directive famously known as ‘anti-zaibatsu legislation’ that required large companies to dissolve’ This legislation led to Fuji Sangyo breaking up into 12 small corporations in 1950, and later five (Fuji Kogyo, a scooter manufacturer Fuji Jidosha a coach builder Omiya Fuji Kogyo, an engine manufacturer Utsunomiya Sharyo, a chassis builder and the trading company, Tokyo Fuji Sangyo) of the heavy industries merged to form Fuji Heavy Industries (FHI) in 1953. Products included bicycles, motor scooters (Fuji Rabbit), bicycle trailers, pans, strollers, pots (cauldron), and more. During this transition, the company produced a variety of metal products using salvaged spare parts from the war and technology from the aircraft industry. When the war ended, Nakajima Aircraft was restructured and renamed again, this time it became Fuji Sangyo Co, Ltd. ![]() In 1932, the company was restructured and renamed Nakajima Aircraft Company, Ltd, and in no time became the leading manufacturer of aircraft for the Japanese army during World War II. Subaru was initially an aircraft research company named Fuji Heavy Industries (FHI) established in 1915, under the stewardship of Chikuhei Nakajima. ![]()
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